Thomas Vovemod

Thomas ‘VovemoD’ Lütken – Professional Habit Breaker

Thomas ‘VovemoD’ Lütken is a pionéer in habit breaking experiments. Since 2004 he has been helping major companies and organisations including Coca-Cola, TRYG and Grundfos breaking habits, and unleashing their creative potentials.

He has co-founded ‘Vanebrudspalæet’ (literally ‘the habit breaking palace’) in Aarhus, a playground for habit breaking, hosting bussiness habit breaking sessions and various events, e.g. the Leftside-Festival and the Warm Welcome Society.

Thomas is educated in international business, and has been working in the advertising industry, before he decided to focus exclusively on creative habit breaking.

Together with his friend, magician Jesper Grønkjær, Thomas also runs the small creative charity organisation ‘The Smiling Fairytales Society’, spreading free smiles, to the people who expect it the least, but need it the most. The organisation has brought the two of them all across the world, bringing joy and happiness to people without wanting anything in return.

Practicing what he preach, Thomas keeps on breaking and challenging his own habits, e.g. when going to the world’s most creative festival, Burning Man in Nevada. He is a true habit breaker who never stops exploring and challenging our ideas of what can or can’t be done.

In his talk, Thomas tells about the villains and heros that live within each one of us, and about how the Give’ism Experiment has brought him around the world.


Århus Stiftstidende
The Smiling Fairytales Society